Chez Lulu: Branding Project
Chez Lulu, a boutique hotel, came to us with no pre-existing brand identity. Through a collaborative process, we developed a comprehensive branding strategy that brought their vision to life.
Key Results:
Brand Personality: We established a clear brand personality for Chez Lulu, emphasizing elegance, warmth, exclusivity, and sophistication. This personality was consistently infused into every aspect of the brand.
Cohesive Visual Identity: We carefully selected colors, typography, and design elements to create a visual identity reflecting the brand’s core values. The primary mid-tone blue-gray, complemented by graphite black and light gray, symbolizes calm, trust, and luxury.
Strategic Brand Development: Our branding process helped Chez Lulu think strategically about their future growth. It encouraged the team to explore new possibilities and organize their efforts around a cohesive vision.
Client Feedback:
Chez Lulu expressed their appreciation for our collaboration, emphasizing that the branding project helped them gather their thoughts and consider wider possibilities. The thorough brand identity we created established a solid base for their marketing initiatives and customer engagement, improving their visibility and attractiveness in the boutique hotel industry.
